The stories.
I talk to people. I dig around. Stories show up. These are the works that came from that.
Film.
Arrival.
The challenge. Making the story more than just about designing a terminal.
The insight. The real story wasn’t the building. It was the feeling of arrival in a place with a distinct identity and spirit.
The story. A film about place, culture and the experience.
The impact. Reframed engineering and design as an experience, turning a transportation story into a human one.
I belong.
The challenge. Telling a story about inclusion that’s personal, honest and not performative.
The insight. The strongest stories don’t come from scripted messaging, but from conversation.
The story. A film built through interviews and human moments, exploring identity and inclusion.
The impact. Created an emotional story rooted in lived experience.
Eight miles.
The challenge. Telling the story of a light rail extension without reducing it just to infrastructure.
The insight. The story wasn’t eight miles of rail. It was what those eight miles made possible.
The story. A film about connection, access and opportunity.
The impact. Shifted the story from transportation infrastructure to community.
Renew Atlanta.
The challenge. Make a city-wide bond program feel relevant and relatable.
The insight. Better isn't measured in projects. It's felt in everyday life.
The story. A film built around the people, places and experiences shaped by the work.
The impact. Connected infrastructure investment to human impact.
Superheroes.
The challenge. Find a fresh way to celebrate Engineers Week.
The insight
A simple question unlocked something more human.
The story
Engineers revealed personality, humor and identity through the superheroes they admire.
The impact
Turned familiar faces into an unexpected story.
What’s your exit?
The challenge: Open the door to the technical presentation by grounding it in the people and purpose behind the work.
The insight. People connect more deeply to their own story than yours.
The story. A film built around New Jersey pride, local character and a question every resident understands.
The impact. Created an emotional connection that helped the team stand out and win the work.
Narrative
+ Branding.
Treadwell Farms.
Helping develop the brand, voice and narrative for this Florida family hemp company was a pleasure. They sow to grow, growing and helping their community and local farmers is an essential element of the company.
Collins Orthopedic Laboratory.
Dale’s story became the heart of the brand; not just the clinical expertise, but the lived experience behind it. After losing his leg at six, he rebuilt his life helping others do the same, bringing a level of empathy and understanding that shaped every word of the brochure and every patient interaction it represented.
Advent Health.
More than a copy project, this was a full voice and messaging rebrand for Advent Health’s (formerly Florida Hospital) CREATION Health employee wellness program. I developed the brand promise, messaging framework, personality and sample campaign concepts using clever, conversational language to transform wellness communications into something approachable, relatable and genuinely engaging. The result was a brand that encouraged healthier living without ever sounding like a lecture.
Treadwell Farms.
Generations of Florida farming, deep faith and a commitment to community became the foundation for Treadwell Farms’ brand voice and positioning. The brand promise and tagline, “Cultivating Hope,” captured both the family’s roots and their belief in giving back.
Helping Hands Transportation.
The voice and copy for this family-owned transportation company grew from conversations with the owner, whose deep commitment to family, care and community shaped the brand from the inside out. The result was messaging that felt personal, compassionate and genuinely human.
University of Central Florida.
The messaging for this University of Central Florida alumni mailer focused on the everyday student-athletes striving to be better, faster, stronger and smarter and the alumni whose support could help remove the worries standing in their way. The voice was built to feel motivational, human and deeply connected to UCF pride and generosity.
Marilyn Monroe Spas.
Playful. Glamorous. Flirtatious. Wonderfully human.
The voice and copy for Marilyn Monroe Spas were built around the spirit of Marilyn herself, capturing her charm, confidence, wit and timeless glamour across brochures and brand materials in a way that felt unmistakably Marilyn.
exp.
A global engineering consulting firm needed a rebrand, tone, voice and narrative to make it, well, less engineery. This internal brand ambassador book connected all the dots.
MB Skincare.
The website voice and copy were built from conversations with the owner, translating her passion for skincare, confidence and client care into a brand that’s approachable, modern and refreshingly human. The result is a site that informs without overwhelming and invites visitors to feel comfortable in their own skin.