I shape stories.

And most don’t start with a brief or a script. The real story often shows up in something small or unexpected; an unusual bit of information or a detail that I run across might be what lights up the whole thing.

Find the story.

Not just what something is, but what it means and why it matters.

Bring it to life.

I love visiting (as we say in the Midwest) and finding things in common with the person I’m interviewing. It makes everyone comfortable enough to say what’s on their mind and that’s where you get the good stuff. I have no clue what the story will be when I enter into this. It happens naturally because I’m curious and I listen.

Find the thing.
I’ve spent my career working across all kinds of industries; ad agencies, nonprofits, healthcare, infrastructure, emerging brands, entertainment and more. I get around.

Different work.
Different audiences.
Same challenge: Find the thing.

My words are the same as any other writer’s. The expertise is there; the facts are there.

But the real story? The “thing?”

That’s where the difference lies. Because I’ll find it.