I shape stories.

And most don’t start with a brief or a script. More often than not, the real story shows up in something small or unexpected; an unusual bit of information or a detail that I run across might be what ignites the whole thing.

Find the story.

Not just what something is, but what it means and why it matters.

Bring it to life.

I’m pretty chatty, if I’m being honest. I love visiting (as we say in the Midwest) and finding commonalities with the person I’m interviewing. It makes everyone comfortable and feel safe to say what’s on their mind and that’s where you get the spark, the good stuff. I have no clue what the story will be when I enter into this. It happens organically through curiosity and conversation.

Design what comes next.

Creating stories that live across platforms and moments not just in one deliverable, whether it becomes copy, a campaign, a brand identity or a film.

Find the thing.
I’ve spent my career working across all kinds of industries; ad agencies, nonprofits, healthcare, infrastructure, emerging brands, entertainment and more. I get around.

Different work.
Different audiences.
Same challenge: Find the thing.

My words are the same as any other writer’s. The expertise is there; the facts are there.

But the real story? The “thing?”

That’s where the difference lies. Because I’ll find it.