Same words. Better story.
Story crafter and filmmaker.
It’s not the words, it’s what you do with them. The best stories have a human angle worth uncovering, and I’m good at finding it.
Stories don’t just explain the work; they move people to do something.
How the story
gets built.
I shape stories.
And most don’t start with a brief or a script. More often than not, the real story shows up in something small or unexpected; an unusual bit of information or a detail that I run across might be the spark that ignites the whole thing.
Start with a conversation.
Not a questionnaire. Not a form. A real conversation to understand what matters and really get a sense of the person.
Find the story.
Not just what something is, but what it means and why it matters.
Shape the narrative.
Developing a story that feels natural, human and true, whether it becomes copy, a campaign, a brand identity or a film.
Bring it to life.
By following what feels real; the tone, the truth, the spark, and building it into something people can actually feel.
Design what comes next.
Creating stories that live across platforms and moments not just in one deliverable.
Finding the thing.
I’ve spent my career working across all kinds of industries; ad agencies, nonprofits, healthcare, infrastructure, emerging brands, entertainment and more. I get around.
Different work.
Different audiences.
Same challenge: Find the thing.
My words are the same as any other writer’s. The expertise is there; the facts are there.
But the real story? The “thing?”
That’s where the difference lies. Because I’ll find it.
People don’t connect to fake. They connect to what feels human.
And the best way to get there?
Curiosity and conversation.
The stories.
I talk to people. I dig around. Stories show up. These are the works that came from that.
Film.
Arrival.
The challenge. Making the story more than just about designing a terminal.
The insight. The real story wasn’t the building. It was the feeling of arrival in a place with a distinct identity and spirit.
The story. A film about place, culture and the experience.
The impact. Reframed engineering and design as an experience, turning a transportation story into a human one.
Eight miles.
The challenge. Telling the story of a light rail extension without reducing it just to infrastructure.
The insight. The story wasn’t eight miles of rail. It was what those eight miles made possible.
The story. A film about connection, access and opportunity.
The impact. Shifted the story from transportation infrastructure to community.
Superheroes.
The challenge. How do you create a meaningful, engaging story celebrating employees without relying on predictable messaging or generic employee spotlights?
The insight. The most revealing stories don’t come from expected questions. They come from the “wait, what?” ones. A simple question; what superhero, comic book or cartoon character do you most identify with and why,” unlocked something more personal, human and memorable. And also cooler.
The story. An edit from a larger U.S.-wide project film was reimagined through that single unexpected question. Engineers, often seen through the lens of technical expertise, revealed something else entirely: personality, humor, identity and the human side of work.
The impact. Transformed familiar voices into something fresh and engaging, creating a story that stood out, felt personal and made people see the people behind the work differently. Cool, right?
I belong.
The challenge. How do you tell the story about belonging in a way that feels personal, honest and not performative?
The insight. The strongest stories don’t come from scripted messaging, but from conversation.
The story. A film built through interviews and human moments, exploring identity and inclusion.
The impact. Created an emotional story rooted in lived experience.
What’s your exit?
The challenge. Differentiating yourself in a shortlist interview when technical expertise is expected.
The insight. It wasn’t through more credentials. It was telling a story about pride and place. Basically the client’s story. You make it about them (while sneakily sliding in projects that align) and you’re golden.
The story. A pitch film built around identity, local character and a simple question very familiar to New Jerseyans. You don’t ask a New Jersey resident “Where you from? you ask, “What’s your exit?”
The impact. The team stood out by delivering more than just a PowerPoint They delivered a story which contributed to a winning pursuit.
Test what’s possible.
The challenge. How do you tell the story of a technical facility without turning it into a list of features?
The insight. The story wasn’t just the equipment. It was what the facility, the technology and the people make possible together.
The story. A film positioning the facility as more than a technical asset, a place where ideas can be tested, refined and brought to life.
The impact. Turned a complex offering into a clearer, more compelling client story centered on innovation, collaboration and possibility. With enough room to be awesome.
Renew Atlanta.
The challenge. A city-wide bond program with broad scope spanning roads, bridges, parks, public facilities and art needed to be communicated in a way people could understand and connect to.
The insight. The story wasn’t the scale of the investment. It was how that investment shows up in everyday life. Real impact is rarely experienced all at once, it’s felt in moments, in neighborhoods, in the way a place changes over time.
The story. A film built from interviews and an Atlanta-based experience, shifting the focus from infrastructure to impact. Instead of listing projects, the story reveals what “better” actually looks and feels like across a city.
The impact. Transformed a complex, multi-project initiative into a clear, human narrative, helping audiences connect the work to real, everyday life.
Narrative + Branding.
Treadwell Farms
Helping develop the brand, voice and narrative for this Florida family hemp company was a pleasure. They sow to grow, growing and helping their community and local farmers is an essential element of the company.
Treadwell Farms
Generations of Florida farming, deep faith and a commitment to community became the foundation for Treadwell Farms’ brand voice and positioning. The brand promise and tagline, “Cultivating Hope,” captured both the family’s roots and their belief in giving back.
Marilyn Monroe Spas
Playful. Glamorous. Flirtatious. Wonderfully human.
The voice and copy for Marilyn Monroe Spas were built around the spirit of Marilyn herself, capturing her charm, confidence, wit and timeless glamour across brochures and brand materials in a way that felt unmistakably Marilyn.
Collins Orthopedic Laboratory
Dale’s story became the heart of the brand; not just the clinical expertise, but the lived experience behind it. After losing his leg at six, he rebuilt his life helping others do the same, bringing a level of empathy and understanding that shaped every word of the brochure and every patient interaction it represented.
Helping Hands Transportation
The voice and copy for this family-owned transportation company grew from conversations with the owner, whose deep commitment to family, care and community shaped the brand from the inside out. The result was messaging that felt personal, compassionate and genuinely human.
exp
A global engineering consulting firm needed a rebrand, tone, voice and narrative to make it, well, less engineery. This internal brand ambassador book connected all the dots.
University of Central Florida
The copy for this University of Central Florida alumni mailer focused on the everyday student-athletes striving to be better, faster, stronger and smarter and the alumni whose support could help remove the worries standing in their way. The voice was built to feel motivational, human and deeply connected to UCF pride and generosity.
The story you’re looking for isn’t where you think
it is.
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I work with teams, organizations and studios to uncover and tell stories that move people through film, narrative and storytelling.
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Film storytelling-from concept through to final cut I build films around emotion and experience.
Story discovery + interviews-finding the thing others miss through conversation.
Narrative + campaign storytelling-shaping ideas into stories that connect and move people to act.
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+have something important to say but aren’t sure how to tell it.
+want storytelling that feels human not scripted
+believe the story is as important as the work itself